| The
Typical KBNP Listener:
Employment
Business, Industry, Investor 82.3%
Manufacturing 21.8%
Finance 22.6%
Banking, Insurance/Real Estate
Demographics
25-34 16.1%
35-44 31.1%
45-54 21.1%
55-64 17.1%
65+ 15.1%
(68.3% are in peak earning years)
Psychographics
Owns his/her own home (s).
(rental/vacation property included)
Owns two or more vehicles.(secondary auto, water/aircraft)
Own Stocks, bonds, mutual funds exceeding $150,000,
or more.
83% Respond to KBNP Advertisers
80% Listen to KBNP more than one hour per day
78% Have investment portfolios
(25% value over $200,000 )
72% Frequently use air travel
70% Are Business professional
53% Use computers in their workplace
45% Travel Internationally |
KBNP’s
Successful Listener:
Education
College Educated 90.7%
Graduated College 74.4%
Post Graduate Work 43.5%
Top Management 51.0%
Chairman, Director, President 21.7%
CEO/CFO/COO 22..9%
General Management 38.1%
Household Income
Over $50,000 84.2%
Over $75,000 68.2%
Over $100,000 55.8%
Net Worth Over $1 Million 38.1%
Average Listener Income $126,705
Median Area Resident $ 72,215 |
