Listeners
Listener Profile &
Statistical Demographics
KBNP primarily targets an upscale well-educated audience of adults 35+. However, in today’s changing economy with more people now investing in the stock and bond markets through employer benefits, the audience has expanded to include a broader base of success-oriented consumers.
These individuals are also interested in current news and information on a day to day basis. This broader base includes the well-educated, affluent and financially stable older adults with discretionary incomes; Adults 55+, as well as the up and coming hi-tech professional, entrepreneur, business owner and manager.
NOAA Weather
Portland Oregon
Last Updated on Jun 5 2024, 3:53 am PDT
Weather by NOAA
Current Conditions: Mostly Cloudy
Temp: 55°F
Wind: North at 4mph
Humidity: 72%
Dewpoint: 46.0°F
The Typical KBNP Listener
Employment
- Business, Industry, Investor 82.3%
- Manufacturing 21.8%
- Finance 22.6%
- Banking, Insurance/Real Estate
Demographics
- 25-34 16.1%
- 35-44 31.1%
- 45-54 21.1%
- 55-64 17.1%
- 65+ 15.1%
- (68.3% are in peak earning years)
Psychographics
- Owns his/her own home (s). (rental/vacation property included)
- Owns two or more vehicles.(secondary auto, water/aircraft)
- Own Stocks, bonds, mutual funds exceeding $150,000, or more.
- 83% Respond to KBNP Advertisers
- 80% Listen to KBNP more than one hour per day
- 78% Have investment portfolios (25% value over $200,000)
- 72% Frequently use air travel
- 70% Are Business professional
- 53% Use computers in their workplace
- 45% Travel Internationally
KBNP’s Successful Listener
Education
- College Educated 90.7%
- Graduated College 74.4%
- Post Graduate Work 43.5%
- Top Management 51.0%
- Chairman, Director, President 21.7%
- CEO/CFO/COO 22..9%
- General Management 38.1%
Household Income
- Over $50,000 84.2%
- Over $75,000 68.2%
- Over $100,000 55.8%
- Net Worth Over $1 Million 38.1%
- Average Listener Income $126,705
- Median Area Resident $ 72,215